5 Steps to Get UBCM Ready

Sadie Hunter
Aug 17
2 min read

You’ve secured the meeting slot. Now what?

Every September, local governments across BC head to UBCM with a list of priorities—and a tight window to get their message across. But without the right preparation, even the most critical issues can get lost in the shuffle.

Here are five things I recommend to ensure your team walks into each Ministerial meeting informed, aligned, and impactful.

1. Clarify Your Asks

Start with no more than three. Ministerial meetings are short, and you want to leave time for dialogue. Be specific about what you’re asking for: funding, policy change, project prioritization, or collaboration.

A clear ask helps Ministers and staff respond, follow up, or advance it internally.

2. Align with Ministry Mandates

Frame your request in terms reflecting current government priorities. If you’re meeting with the Ministry of Transportation and Infrastructure, don’t just talk about road conditions—connect it to safety, connectivity, and infrastructure resilience.

Research beforehand by reviewing mandate letters and recent announcements to align with their current goals.

3. Speak as One

Ensure your Council or delegation is aligned. Mixed messages weaken your case. Do a run-through beforehand and confirm who is speaking to which point.

Knowing your roles makes the conversation smoother, focused, and persuasive.

4. Bring the Story, Not Just the Stats

Make your story relatable by connecting it to people, place, and local impact. Keep your brief clear, visual, and community-rooted.

A compelling narrative helps your message stick long after your meeting ends.

5. Practice the Pitch

Even seasoned leaders benefit from coaching. I help Councils, Boards, and staff prepare with messaging support, briefing reviews, and mock Q&As—so your voice is strong and strategic when it matters most.